The Shallows (2016) Theatrical Trailer Analysis

We begin with an aerial shot of 'dream' beach that everyone would envy setting the scene and giving an impression its a pleasant film. We are then introduced to the main character surfing still presenting a calm tranquil; atmosphere for the audience, building tension and also at this point the protagnist looks in control of the sea and herself with no danger...so far.

We then get an underwater shot of the female protagonist this low angle shot allows the audience to see the strength of the sea and now what danger may occur for her the lighting is dark and the camera, follows her reaching the surface again and being in control.

 Then a POV shot is used from below the  sea leading up to her surfboard again suggesting danger as something may be lurking in the sea following her in the 'shallows'. Then the quiet digetic sounds of the ocean are broken by the crunch of an apple jump cutting to the protagonist on the beach could represent the shark bite to come. The sound is subtle as the ocean and sounds of the beach like the sand can only be heard showing the audience she is alone.

After a short scene of back at home life the setting is back to the beach and the protagonist is out at sea again then suddenly the lighting changes and shots become quick and close as she gets dragged down and attacked by the shark we a presented with just a ringing noise suggesting the character as lost her bearings when attacked .

 As the trailer escalates the other characters who were introduced quickly at the start are also attacked bye the shark very suddenly creating a lot of action in the scene we are then met with a wide shot of her standing on the rock showing how hard and eventful the film will escalate into as she seems helpless at this point but is determent not to give up.

 Following this shot quick fast jump cuts are shown giving hints of what is going to happen and the extent of the danger. The moving trailer end as the character says 'uh uh' showing her strong female character and how she is not giving up leaving us with a shot not knowing if she succeeds in defeating the shark or dies whilst trying.

 The final part is the date when the movie comes out and a iconic phrase ''not just another day at the beach'' presenting the idea this film is going to be full of adventure and action.