When looking at this poster an audience member can instantly recognise the generic conventions of the genre, chick flick mainly because of the characters and their positioning on the poster. Automatically having a female and male character suggests romance and a happy ending and like the traditional 'Cinderella' also has a happy ending so we know this will happen because of the immediate title. The caption 'once upon a time...can happen anytime'' gives the audience a sense of excitement as its slightly revealing a story of excitement, romance and teenage life. The preppy vibrant font used for the title gives a youthful feel and the blue links with the traditional story of Cinderella because of the original blue dress. It is clear to see how it will follow the usual narrative of a chick flick as its a unexpected love affair where girl meets boy and lives happily ever after.
From this poster I would take the emptiness as I think is really effective it allows us to focus directly on the characters and tells us its a all to do with romance, I also like the positioning of the characters and how the text is formed around them. It shows the relationship they have and suggests a romantic feel.
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